Higher Business Management: Homework

MARKETING HOMEWORK

Question 1
Many organisations segment their market by gender e.g. male or female.
Describe 6 other methods that an organisation could use to segment a market.
(6 marks)

Question 2
Describe 4 methods of field research.
(8 marks)

Question 3
Explain the effects that branding its products could have on an organisation.
(5 marks)

Question 4
Describe pricing strategies that can be used to achieve objectives.
(4 marks)

Question 5
Organisations use various forms of advertising media to bring their products to the attention of consumers.
Describe and justify different forms of advertising media.
(6 marks)