Extra Reading


Maslow's Hierarchy of Needs

The Suprising Truth: Motivation - RSA Animate

Ban The Boss - Ultimate Empowerment

The Herding Instinct

Fascinating and amusing illustration of the tendency for people to herd or swarm. Raises questions about motivation and reward where people flock to follow or support a particular cause or product. People like to belong. Early adopters/pioneers are risk-takers. The swarm effect becomes part of the product's appeal. The internet and modern communications technologies accelerate and expand the phenomenon dramatically. (from